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This morning Vancouver-based Vision Critical announced that they have received a $20 million investment from OMERS Ventures.
This is the third large investment for OMERS Ventures in Vancouver this year.
In March they made big news with a surprising $20 million injection into HootSuite and in June they invested $16 million in BuildDirect.
Providing cutting-edge market research to its clients, Vision Critical has become the global leader in online community panels-a category that is revolutionizing the industry worldwide. Vision Critical will use the investment from OMERS Ventures to expand its product lines, support infrastructure, and further execute its global growth plans.
"Demand for strategic customer and market research is surging, and online community panels are already established as the key to unlocking the tremendous power of the internet as a tool for two-way communications with consumers," said Vision Critical Chairman Angus Reid. "OMERS Ventures is strongly aligned with Vision Critical, sharing our entrepreneurial nature, aggressive growth strategy and long-term vision for the future of the market research industry."
Founded in 2000, Vision Critical now has more than 600 clients including one-third of the top global brands using its community panel technology platform and research services.