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Trade Missions

Upcoming Trade Missions

Apply now for these upcoming trade mission opportunities that are available to BC creative technology companies!

Are you looking to expand your business in the Indian market? The Government of British Columbia has put out a call for applications from creative technology companies in BC to take part in a trade mission to IndiaJoy 2023


Trade Mission to IndiaJoy 2023

October 29-30: Mumbai & Bengaluru
October 31 - November 5: IndiaJoy (Hyderabad)

This trade mission is being organized in partnership with Global Affairs Canada, and the focus will be to match businesses with partners in India’s Digital Entertainment and Interactive Media sector. It will begin with the opportunity to meet with industry in Mumbai and Bengaluru, and then go on to participate in IndiaJoy. Ideal for companies that are new to the Indian market, as well as those looking to renew interests in the following sectors:

  • VFX
  • Animation
  • Video Games
  • AR/VR
  • Artificial Intelligence and Machine Learning
  • Specialized Technology Companies

Mission Details:

British Columbia Trade and Invest India has four offices that are co-located at the High Commission of New Delhi and the Consulate Generals in Mumbai, Chandigarh, and Bengaluru. The team can assist BC companies with their India growth plans, and the Digital Entertainment Trade Commissioner will be available to provide on ground assistance during the event.
The trade mission will include the following:

• Participation in networking events
• Canada Pavilion to spotlight participating Canadian companies
• B2B meetings organized by the Government of BC Trade & Invest team
• Free registration to IndiaJoy exhibition and conference
• Speaking opportunities (subject to conference organizers discretion)
• Site visits to key studios and companies
• Assistance in planning other meetings across India
• Post-mission check-ins with BC Trade & Invest to plan next steps for your business
• Briefing session on doing business in India’s Digital Entertainment and Interactive Media sector


NOTE: Participants will be responsible for flights, visas, accommodation, meals, and other local costs. Information regarding possible travel funding support will be shared once available.


Trade Mission Schedule (tentative):

October 29: Arrive in India (Mumbai / Bengaluru)
October 30: Industry Meetings + Travel to Hyderabad
October 31: Market Briefing | IndiaJoy
November 1: IndiaJoy | Site Visits
November 2: IndiaJoy
November 3: IndiaJoy | Site Visits
November 4: IndiaJoy
November 5: Depart from India













Application Info:

➡️Application Deadline: September 4, 2023

➡️To apply, please contact:

Maithili Jhaveri
Trade Commissioner
Government of British Columbia
Consulate General of Canada in Mumbai




About IndiaJoy 2023

IndiaJoy is Asia’s largest aggregator platform bringing together companies and events in the animation, VFX, games, comics, film, e-sports and Web3 industries. The 2023 edition will be held at the Novotel Hyderabad Convention Centre in Hyderabad, Telangana. The festival offers nine events for investors, digital media companies, studios, content developers, and hardware manufacturers featuring networking opportunities, trade exhibitions, product launches, and B2B/B2C events.

Participating Canadian companies will have the opportunity to showcase their creative technology, products, services and solutions to the industry, while also developing relationships with potential new customers and having access to market experts and decision-makers to gain deeper insights into India.

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Are you interested in working with Korean companies and/or publishing your games in the Korean market? Join the Canada Pavilion at G-Star 2023, Korea’s largest video game trade show and one the most important in Asia!

Canada Pavilion at G-Star 2023

November 16-18: Busan, South Korea
Busan Exhibition and Convention Centre (BEXCO)

In collaboration with the Alberta and BC offices in Seoul, the Trade Commissioner Service Team in Seoul are organizing the Canada Pavilion, consisting of 6 booths (6m x 9m) where there will be meeting space along with demo stations to showcase your games and technology. Promote your games and get connected to publishers, distributors, developers and other key contacts in the gaming industry in Korea through business-to-business (B2B) matchmaking. This is best suited for Canadian video game studios seeking opportunities to expand in South Korea and internationally.

this program is open to 6-7 Canadian companies, and the TCS Seoul will select clients based on market potential and interest. 

Registration Info:


About G-Star:

G-Star is the biggest annual trade show for the video game industry presented by Korea Association of Game Industry and Busan IT Promotion Agency in November.  Last year, G-Star featured 1130 game-related companies from 43 countries and welcomed more than 2,200 B2B visitors and over 184,000 B2C visitors.


The Korean Games Market: 

South Korea is the fourth largest market globally, after the USA, China, and Japan. As of 2021, it accounted for 7.6% of the global gaming market. In 2021, Mobile gaming (57.9%) is the platform of choice and local companies actively develop and release mobile games for domestic and global audiences. PC gaming (26.8%) remains massively popular due to widespread accessibility to PC bangs (PC rooms), an abundance of games, and popularity of e-sports. Compared to other countries, the market share is low for console gaming (5%) and arcade gaming (1.3%). On the other hand, game circulation businesses, such as PC bangs and gaming arcades, have been recovering from the effects of COVD-19. Over 70% of the Korean population has played games. South Koreans gamers are big fans of MMOs and the most popular kinds of games include RPGs, shooters, and RTSs. Finally, Koreans strongly favour free-to-play mobile games. That said, Korean gamers are big spenders, with some 38% spending money on games.


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