ArticlePosted by see more Posted by Techvibes Newsdesk on 2012-06-28 10:50:00 AM
Companies don't crack the Fortune 100 by chance. How is it, then, that so many of them could neglect a tremendously important component of any modern business—mobile?
Autonomous surveyed more than 220 brands in the Fortune 100 and uncovered some startling results. A staggering 75% have no mobile presence. And of those that do, only 60% actually have a mobile optimized site.
Now, mobile is certainly more important for some companies than others, but there's no excuse with the budgets of Fortune 100 not to be taking mobile seriously.
Clearly, mobile is not a fad. And injecting money into mobile isn't spending, it's investing—which means it can be a monetized, profitable endeavour with an ROI, be it direct, indirect, or both.